Smart Writing: 6 Steps To Plan Your Blog Like A Pro

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Smart Writing: 6 Steps To Plan Your Blog Like A Pro

Just like every good idea, a good blog starts as a plan. In an effort to help your team produce better articles, I have compiled this in-depth itinerary to plotting out your future texts, no need to thank me, a statue of gold and gift card to Subway will suffice:

Step 1: Select/assign positions

Before stepping into battle it is important to define the roles and responsibilities of each job necessary to craft an excellent piece of writing. Keep in mind that these parameters are made for a “best-case scenario” type of situation; meaning that you have the access and resources available to staff each of these positions and set enough time aside so there isn’t a deadline looming ominously over everyone’s head (although some seem to prefer the tight deadline situation). If you don’t have the aforementioned resources, jobs may overlap or even be all one person.

Writer- Your writer is the one who crafts the words. The builder of the story. A good writer or blogger needn’t be stout with honors or have the smooth prose of Hemingway. A good writer merely needs to be passionate about the subject he is writing on and stick to the point. Consider the type of piece you are writing and determine who is the best suited to create that article. Sometimes it’s the guy with the English background who can build flourishing worlds and create descriptive narratives that enthrall the reader more and more by the line. But for other projects, you may need the methodical accountant tucked away in the back room who can pragmatically spell out detailed lists in a way that a reader can digest. The abilities of a writer come from his grey matter, what he or she does special outside of the pen and ink. Tap the right person for the right topic and anyone can become a journalistic dynamo.
Editor- Your editor is the man with the overall theme. Your editor defines the flow and topic of the article and makes sure that the writing sticks to the framework of what the piece is about. Sometimes a writer can lose track of the topic and go off on a tangent or try and make points in a way that stray into other conversations. A good editor understands how to make a point and support arguments. Editors are also responsible to remove any conflicts of interests potential readers may have, this includes making sure the wrong people aren’t offended by bold statements, off-jokes, or flat out don’t understand what your article is talking about. Look towards upper-level employees with a clear company vision and ability to stick to the script to fill your editorial needs.
Proofreader- Your proofreader is the one checking for grammatical guffaws, redundancies and making sure you get your facts straight. This job should be saved for the most English savvy person on your team, at the very least the one with OCD reorganizing your fridge by color. If you don’t have either of these people do this: find out the two people who showed up to work the earliest, choose one of them and give them a dictionary. Tie goes to the one with the best-pressed shirt.

Step 2: Prepare

Gather Research- Research is best done en masse. Naturally, the more heads on the research portion, the more research can be gathered. The general content and direction of your article comes from a background of great research. This means doing a little bit more than Googling your topic. There may be some actual footwork to do; making phone calls, scheduling interviews (more on that later) and doing some off-the-internet based research (remember libraries? They have databases of journals and scholarly article that may provide some good facts.).
Interview- A series of intensive blogs can be written in this subject alone, and there are
much better articles out there on the subject than I can write so I will just touch on a few basics to help out the journalistic novice:
– Make sure to cover your 5 W’s and the How: The who, what, when, where, what, why, and how should be addressed in your interviews. Take special care to make sure that the conversation doesn’t veer off topic by sticking to the why. Why is this question important to my article? Why does this conversation matter to the context of my article?
– A live interview is always better than one done via correspondence: Getting someone in a room always makes for better conversation and grants you the ability to ad-lib the conversation and creates a more comfortable environment for candid answers and response. The more distance you put between you and the person you are interviewing creates a less dynamic interview which in turn will give you less information for your piece as well as make for dull quotes. Avoid over the phone and the dreaded email interview at all costs, new video chatting software can make due when the distance is too far, but a face-to-face interview is always best.
Outline- Once your information is gathered, it is now time for your writer and editor to meet and discuss the flow and possible new direction of your story. Outline your talking points, bullet points and where you want to start and end the article. If possible use some time now to create a grabbing opening sentence and title. Create a skeleton of how your article will go, make bookmarks for where research and quotes will go. A well made outline will take a lot of the time out of creating your article, not to mention add to the overall flow and style of the article.

Step 3: Write
Draft- Now we finally get to the creation of your article. If your research, interviews and outline were done thoroughly, this shouldnt take too much time, just a matter of plugging in the pieces and bridging the gaps with some opinion, summary statements and maybe even a joke or two. Once you feel like you’ve compiled something worthwhile, put a period at the end and go to the next step: editing.
Edit- This stage of editing should be done with the writer. Check for spelling errors, grammar, subject-verb agreements, and the like. Have you covered all your bases? Could you say something better? What about run-on sentences? If you have any of those things, go back to the draft stage and make your corrections, then re-edit again. Repeat these steps until you feel it is perfect.

Step 4: Check
Proofread- Now we step into the group-edit portion of your article. This is where your editor checks back in and your proofreader makes their first appearance. The writer has little say in this portion of the process, except to sit back and wait for edits. Editors will be looking to make sure that the piece sticks to the original script, the research is thorough and that there are no loose strings in the article (does it answer all the readers questions?). Proofreaders should be checking for any grammatical/formatting errors making sure that the research/quotes are factual. Once each of these people have taken a pass over the writing, send it back to the writer for a final re-check.

Step 5: Recheck
Writer- This is the writers chance to look over the edits of the editor and the proofreader to make sure that their voice is still coming across the way they intended. When you see things on shows about a writer trying to stand up for his/her integrity or for a part to stay in an article, this is the stage where that happens.
Editor- It is important for both the writer and editor to be on the same page as for what the purpose of the article is. Is it to shed light on a subject? Is it to inform the reader of how or where to do something? Is the article meant to expose hard truths? All great writers lean against a great editor and vice-versa. This is each person’s final chance to make sure that the final product fits the scope originally intended and that it is written in a clear voice with a succinct statement. Once the writer and editor have come to a final agreement over the article, it’s only two more stops until you’re finally ready to publish.
Proofreader- Another quick stop over to the proofreader to check any re-edits and do a final once-over on the article for grammar and factuality. The final stop is to the PR department where it will be run through a final battery of tests before publishing.
PR Department- The PR department will check for AP formatting, conflicts of interests and that it contains the material that parties interested in what your organization has to say is prevalent. The latter of the two should have been accomplished by the editor, however the PR department sometimes has insights that the editor may not have. Make sure the PR department is satiated and then get ready to publish.

How To Have Your Websites And Blogs Filled With Relevant Contents Quickly And Easily ?

How To Have Your Websites And Blogs Filled With Relevant Contents Quickly And Easily ?

Do you have any difficulties when you need to write the content for your websites and blogs to attract your target audience ? Do you want to shorten your time needed to have your websites and blogs filled with relevant content information ? Are you having difficulty in writing when English is not your first language ? Do you have the experience of running out of ideas when you need to write the web content ? Do you have sufficient information needed to write for the specific topics ? Do you feel the pressure when you have to develop new content information for your websites and blogs on an ongoing basis ?

Are you looking for solutions to solve these problems ?

I think you should agree that content is a critical element in each website and blog. With more relevant contents for your target audience, you can retain and attract them to stay longer in your websites and blogs, while you can also attract new customers to visit your sites. All these make your websites and blogs having higher chance of generating more money for you. There are quite a number of ways that can help you to improve your productivity in developing new web contents. Filling your websites and blogs with relevant articles is a proven way to achieve the result, and with the help of article software like Article Equalizer, you can achieve it in an effective and efficient way.

Article Equalizer is a PC –based article software that helps you to get many articles that are relevant and useful to your target audience, and then upload them to your website within a very short time. These 3rd party articles are with free-reprint rights which come from a wide range of article directories. Each time, Article Equalizer can collect up to 1000 articles. This articles software has been in the market since year 2005.

How does this article software operate to achieve the result ? (1) Run the software and fill in a few blanks ( including keywords of the articles you look for ) (2) Choose a data source and category (3) Collect articles and select the articles you want (4) Generate web pages from selected articles (5) Upload final web pages to your website.

Who will be benefited by using Article Equalizer ? They include but not limit to :

* Webmasters ( as the routine task of article writing and refreshing new article contents can be automated)
* Those who are not strong in article writing or web content writing when English is not their first language .
* Those who do not have many ideas in mind in web content writing and article writing for some specific topics.
* Those who want to have their web sites filled with articles of specific topics / keywords within a short time.
* Those who want to automate the process of inserting the selected articles into the web pages ( especially when the quantity of articles needed is large)
* Those who need their web sites having new relevant articles on an on-going and regular basis
* Those who want to get the potential benefit of search engine optimization (“SEO”) to their web sites due to constant new web content
* Those who need a tool to get extra relevant articles for their websites
* Those with web sites focusing on Adsense business
* Those who want to keep a fixed cost investment for generating new articles ( despite the quantities ) for the website / blog

I believe that Article Equalizer is a powerful article software that can enrich your web site or blogs with relevant article contents easily and quickly. However, I think it is a supplementary tool since I agree that every website or blog should have its own set of unique content to order to attract and retain the targeted visitors. If the web site or blog solely relies on the free third-party articles provided from this software, I think it lacks its uniqueness to keep the targeted audience loyal to your website or blog on an on-going and regular basis.

Rss(real Simple Syndication)– Explained In Plain English R

RSS(Real Simple Syndication) is the talk around the net these days because of its many benefits.

I’m sure you’ve received several emails(like I have) telling you to jump on the “RSS” band wagon and that it’s the answer to all your Internet and Email marketing woe’s because of its syndication capabilities.

With RSS Directories and Search Engines coming into the mix as well these days for RSS feeds you really have to decide whether or not you really want it get in on the “RSS” craze.

Now, before I get to far ahead of myself here I want to make sure you know exactly what RSS “IS” and WHY it’s becoming such an essential tool for Your online business and other businesses around the world.

I’ve received a lot of feedback from people just starting out online and/or other webmasters who are not quite sure asking… “what is “RSS” in Plain English and do I need it for my online business?”.

I wrote an article earlier this year stating the “10 MOST Powerful Reasons WHY You Should Be Using RSS”, but I guess I clearly didn’t explain what “RSS” IS which left the readers kind of stumped.

If you wish to read that article as well I’ve provided the link below.

With that said, lets ‘Now’ define what RSS(Real Simple Syndication) “IS” in plain english for those of you who are NEW to it and for those of you who are still a little bit confused about it and its uses.

RSS is by definition — an acronym for “Really Simple Syndication” or “Rich Site Summary”, and the .XML extension is the format used for distributing YOUR news headlines via the Web, which is known as “Syndication”.

“Syndication” is where the TRUE power of RSS is unleashed, getting your message or information across the web in an INSTANT to websites, your subscribers and/or readers.

Now, to put this in plain english, “RSS” is simply a technology that distributes YOUR information(whatever it might be — ex. Articles, Special Offers, Product Reviews, Resource Announcements) by syndicating it across the net.

It’s that simple.

It doesn’t have to get any more complex then that.

The more websites, subscribers and/or readers that opt-in to your RSS feeds, the more FREE targeted TRAFFIC you’ll receive from their websites.

How can you take advantage of this NEW technology… Starting Today?

Set up a BLOG!

Blog’s are great because they are “RSS” ready.

If you don’t know what a “BLOG” is here’s a link to another earlier article I wrote that explains BLOGS in full detail since the nature of this article is to make sure you understand what “RSS” IS.

Here’s the link:

You can set-up a Free BLOG account through — — and begin posting to it within minutes.

All you have to supply is the ‘Content’.

Well, there you have it, “RSS(Real Simple Syndication)– EXPLAINED In Plain English”.

I truly hope this article cleared up any confusion you might of had about “RSS” and will help you take that next step to deciding whether or not “RSS” is for You and your business.

My final thoughts are, don’t be afraid to do a little research, you’ll be amazed at what you might find if you spend a little looking for it on the net.

The Advantages of a Business English Blog

A business English blog is heaven to a lot of people out there who may have the requisite qualifications for their high portfolios but fumble with every day work related communication. The problem is not restricted to people who are not of any English speaking nationality. It can happen to an Englishman or an American any day.

The simple reason is the vast difference in the nature of one field of work from another. What may be run-of-the-mill conversation between two people in the publishing business may be incomprehensible jargon to those involved in the manufacture of auto parts.

And yet they may have commerce with each other. A business English blog is the place to go to if the piece of communication in your hand needs decoding or if you want others to understand you with ease but you do not have the necessary vocabulary.

English Business Vocabulary

Call it jargon if you must but official communication between businesses and corporate houses need a special language which any one hoping to succeed in those spheres must acquire. Though intellectual debate may never cease on the reason why it is an exclusive entity, it must be admitted that distinct English for business people do exist. It may seem exclusive because the rest of the world doesn’t need it or understand it.

However, it would be wrong to think that a business English blog caters to the needs of only those who belong to the corporate world. These blogs are useful to everyone looking to hone their English communication skills. They are the site of posts, discussions and other exchange over new terms, sticky grammar issues and related topics. You could pick up information on anything from college admissions to IELTS and TOEFL examinations.

When English Is Your Second Language

For those who speak English as a second language, a business English blog can ease a lot of communication trouble. You could take everyday grammar lessons at these blogs and learn new vocabulary. Not just that, the blog can facilitate constant engagement with and practice of the new terms learnt. You could take grammar and vocabulary tests and exercises to constantly monitor your progress.

Pronunciation is another problem for those who do not have English as their first language. It can lead to a lot of miscommunication and misinterpretation. These blogs can help with that too. They can help explain common pronunciation rules so that you can work on the problem too.

There is also accent training available with a few blogs. This is perhaps the area of maximum difficulty for a lot of people the world over. Everyone speaks the same language in such different ways that one cannot understand the other without difficulty. Accent removal can help you understand better and be understood better.

Business English blogs answer a lot of daily communication issues of the international language, English. It is a language indivisibly integrated into so many cultures across the world that any standard international form would be very hard to agree upon. Till that happy time arrives, we have these blogs to ease our way.

A business English blog is an effective way to expand your knowledge of everyday as well as business English. It is a convenient, easy and simple answer to many baffling issues related to the language.

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Lessons From Ben and Jerry’s: The Scoop on Multilingual Blogging

Here is a list of questions to help you decide if multilingual blogging is for you:

Do you have a corporate blog in English?
Is your website translated into other languages?
Do many of your website visitors speak a language other than English?
Are you looking to dialogue with a target audience outside of the U.S.?
Are you present in international markets?

If you answered yes to any of these, multilingual blogging is in your future.

Let’s look at a company who decided to take up multilingual blogging to support their international product launch: Ben & Jerry’s. What? Ben & Jerry’s went international? Their ice cream seems so totally American – a cursory glance at their flavors leaves you wondering who would understand, say, Phish Food and Chunky Monkey outside of the States. Yet they have successfully marketed their line of ice creams in Asian-Pacific and European markets, with localized websites to support their presence in each.

And for the cherry on the sundae: in tandem with their European product launch, Ben & Jerry’s created a blog specifically for the French market. A mini brand website, Ben & Jerry’s French blog is not only totally local in flavor – it is also modern in feel, complete with multimedia to heighten fans’ sensorial experience of their content. Like every successful marketing tool, the blog supports the business objectives for this specific language market by providing locale-sensitive content that is:

Educational: posts explain the origins of Ben & Jerry’s zany flavors

Entertaining: recipes and games make the fan experience fun and encourage them to spend more time on the website

Engaging: the format favors an on-going conversation about all things ice cream in French, removing barriers to communicating with fans

Event-oriented: emphasizes localness with promotions such as “Free Cone Day” in select cities and new offers such as member cards: “la carte bonus”

Demonstrating a local presence in a market can be done through a tastefully localized website, but a local-language blog like Ben & Jerry’s clearly takes this a step further. The marketing benefits obtained are the same as for your English-language blog:

Building community around your products
Improving your search engine rankings
Circulating your content in the social media space
Establishing thought leadership in your area of expertise
Developing credibility
Extending your branding
Giving your corporation a human face

Bottom line -if Ben & Jerry’s did it, you can too. Their platform (consisting of separate sites for each language market) is just one option – there are several ways to integrate multilingual blogging into your marketing efforts. Our advice would be to begin with the approach that offers the least resistance to your company.

If your website has already been localized (or if you have separate translated sites for each language market), then multilingual blog integration into your current frameworks should be straightforward. Your sites have already been built and optimized for foreign language characters. Navigation and interface have been designed for the particular needs of your local users. A blog would therefore be a natural next step in promoting your localized website(s). You have a few options. You can:

Work with a language vendor to translate your broader-audience English blog posts (turnaround time would have to be quick)

Use your in-country staff to create local posts

Hire in-country subject matter experts in your field to contribute specialized content

Enable your blog to be translated on demand by your readers with Google translate, WordPress plugins, etc. (see Kia’s corporate blog for an example)

The latter option is certainly the least expensive, but it comes with risks – if you want consistent branding, high-quality translations and accountability in your corporate communications, opt for the first, second and/or third options. Some combination of these may prove to be ideal for your company – you (or more specifically your marketing department) can select English blog posts with global appeal and have them professionally translated while working with a local writer and your in-country staff to fill in the gaps through locale-specific content. With this hybrid solution, your focus remains consistent across countries and yet your content is always relevant in each individual market.

If you answered “yes” to our initial questions above but have yet to localize your website, you have a few options.

If on a tight budget, you could begin by integrating some foreign language posts into your current blog (there are many plugins that enable this, such as qtranslate).

If you know you will tackle website localization in the near future, you could also begin with a multilingual blog as a teaser to lead up to the release of your international websites and product launches. Since there is a lot of research that precedes launching a full international operation, from regulations and labor laws to corporate taxes and competitive analyses, a local-language blog is a low-risk and high-benefit first step to creating an initial presence in these new markets. It can also serve as a tool (in conjunction with social media) allowing you to work on your local branding, test out marketing techniques, collect feedback from potential customers, poll your public and finally establish who your target audience is.

No matter where you are at in the localization process, if your customers are multilingual, your corporate communications should be as well. Blogging is one form of social engagement with your fans, clients and customers, but as you have learned with your corporate blog in English, it is most effective when part of a comprehensive social media plan. In short, if you make your blog multilingual in flavor, you may also want to indulge in some Facebook and Twitter activities, or whatever the most popular social media platforms are for your target audience. If writing for Brazilian Portuguese speakers, for example, you’ll want to promote your blog on Orkut. If marketing to China, you’ll no doubt use Sina Weibo for a Twitterish experience Chinese-style. Social media outlets are the ideal venue for maximizing the reach of each blog post and making your content go viral. You’ll notice that Ben & Jerry’s got this right too. They have Facebook pages in Spanish, German, Greek, Hebrewand Czech, among other languages, and their site is localized for 27 different language markets.

Once you begin blogging and tweeting in your main target languages, whether with a language vendor or directly in conjunction with in-country writers, the last element to consider is monitoring. You’ll want to stay on top of blog comments and be responsive. After all, blogging and micro-blogging (i.e. Twitter) are considered forms of dialogue, meaning two-way communications. You’ll need to follow what your constituents are saying to and about you.

Comprehensive social media monitoring will give you a perspective on how your company and products are being perceived across cultures, and how effectively you are connecting with your new audiences.

That’s the scoop on multilingual blogging. Contact Acclaro for more information on how we can help you create multilingual content for your international blogs and monitor your social media endeavors across language markets.

Acclaro is a global translation and localization firm that helps the world’s leading brands succeed across cultures. Acclaro offers a full range of services for creating and maintaining multilingual marketing campaigns, websites, documents, software and much more. From Asia to Europe and the Americas, Acclaro gives clients a local voice in global markets.

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Learn American English From Americans

Do you want to learn American English? If so, continue reading, because you are in the right place. In this article I’m going to show you three tips on how to learn American English from Americans. Here they are!

1. Simply speak with Americans

It’s the most effective way to learn a language – speak with native speakers as often as you can. Either face to face or on Skype. Speaking with native speakers will help you learn the real, spoken American English and if you want to become a fluent speaker, you should know some slang and informal language!

2. Read blogs

There are hundreds of great (American) English blogs. Use Google to search for some blogs related to your interests and subscribe to them. Reading is the best way to improve your vocabulary and it works even better if you are reading about things that you are interested in. Leave comments to blog posts to improve your writing skills and interact with Americans!

3. Watch movies

Watching movies is one of the best ways to immerse yourself in your target language. If you are a beginner, it will be easier for you to watch them with subtitles (of course in your target language). However, keep in mind that the best way to improve your listening skills while watching movies is to watch them without subtitles and train your ear without any help.

That’s it – three tips on how to learn American English from Americans. Learning from native speakers is the best way to learn a new language. Put these tips to use! Good luck and have fun!

Bonus: 4. Get free lessons on how to learn an American accent
Click Learn American Accent and sign up right now to get your FREE lessons on how to learn an American accent!

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Learn to Speak American English Fluently

Do you want to learn to speak American English fluently? If so, continue reading, because this article is for you. I’m going to help you improve your American English skills and become a fluent American English speaker! Here are three very important tips on how to do it.

1. Don’t be a passive learner

If you want to become fluent, you can’t neglect your writing and speaking skills. Many people want to become fluent in a language, but they are passive learners – they concentrate on their reading and listening skills and don’t use their target language. Don’t be one of these people – stop being an observer who only read and listen – start learning actively by…

2. Interacting with Americans every single day

Thanks to the Internet it’s super easy to improve your language skills and especially your English skills since it’s the most popular language online. Sign up on some English message boards, read English blogs (and leave comments), listen to American music (sign along to improve your accent), start a journal or a blog in English, find an American pen pal. You can also look for Americans in your city – it’s way better than learning online.

3. It’s a process – be patient

You may be tempted to seek a magic pill that will make you speak like a native speaker within a few days. Sorry, but it doesn’t exist. If you want to become a fluent American English speaker, you just need to be patient and practice on a daily basis. As I said before, the key is to be an active learner – use this language just like your mother tongue!

That’s it – three super important tips on how to learn to speak American English fluently. Keep in mind that there are no secrets – people who speak English fluently aren’t geniuses – they just spent a lot of time practicing. Learn from their experience! Good luck and have fun while speaking American English fluently!

Bonus: 4. Get free lessons on how to learn an American accent
Click Learn American Accent and sign up right now to get your FREE lessons on how to learn an American accent!

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